Stretch film is an effective way to stabilize and protect products as they move through your supply chain. With a little creativity, though, it can do much more than that. Many companies take their packaging to the next level by incorporating printed stretch film into their workflows. Printed stretch film features colors, graphics, and text that customize your wrapped products and make them stand out from items wrapped with standard semi-transparent stretch film.
But is printed stretch film really worth the investment? How can companies use it to their advantage without wasting resources? Read on to explore the pros and cons of using printed stretch film in your packaging line.
Advantages of Printed Stretch Film
Printed stretch film offers many benefits for companies, but one of the biggest is the ability to customize your packaging. This makes printed film great for promoting your brand, sharing critical information like shipping and handling instructions, or simply creating memorable packaging that makes your products stand out. With a little creativity, you can use printed stretch film to design something completely unique and transform the way you package products.
Drawbacks of Printed Stretch Film
Of course, as with any business investment, there are disadvantages as well as advantages. Sustainability and eco-friendliness are two of the biggest concerns when using printed stretch film. Depending on what kind of printed stretch film you use, the inks can make it more difficult to recycle your packaging. This leads to more material waste and a less sustainable packaging line, which can impact your reputation as a company—especially if you’re targeting eco-conscious customers.
Printed stretch film is also more expensive because of the extra work and materials—like inks and dyes—that go into customizing it. If you want to use printed stretch film, be sure to budget for it. You can also offset costs by replacing labels or other elements of the product packaging with the stretch film itself.
Make Your Investment Work for You
Now that you know some of the pros and cons of using printed stretch film, you can make an informed decision about whether it’s right for you and your packaging line. With creative and strategic designs, you can use printed stretch film to promote your brand, boost sales, streamline product transport, and so much more.
However, this is an investment you need to be ready to make the most of. Implementing cutting-edge secondary packaging solutions like semi-automatic pallet wrappers from Robopac USA can help you make your printed stretch film as cost-effective as possible. Let Robopac USA help you optimize your packaging line when you work with our team to find the right equipment for your facility.
